Marketing in the 21st century is all about looking at trends and being ahead of the curve. One of the newest marketing trends is QR barcodes. QR Codes stands for Quick Response Codes, but really this square box of jagged images stands for a whole lot more. It is a direct link to a webpage, a text message, or it can provide tracking information for products, or contact information on a business card. One of the nicest features about QR codes is that the information behind the code can be changed at any point, weather you point it to another body of information, or change the information within the body. This allows you to use a printed piece for various reasons.
How to use QR codes?
Most web-enabled cell phones, computers with a web camera or a simple scanner, can decode QR codes. By scanning the code, a user is directed to any website, phone number, SMS text messaging, text description etc. without having to type or search for the correct link. They can be effectively embedded in magazines, in-store graphics, signage, business cards, brochures, menus, sell sheets, or any application where additional information is required. By downloading a free software program, or using an existing program, you can scan a QR code, which will point you to a webpage, text message, or to a customized program.
We, at Digital Color Graphics, can assist you in generating these QR codes for your next promotion piece. These can be customized per recipient or use a generic one. All we need to get started is to know where the information is located. We can even use your existing webpage!
We welcome conversations on how we can help you utilize QR codes.
